CUPRA, a Volkswagen Group challenger brand, sought to enhance its digital presence in the EV market through the EV&me app. The app was designed to empower potential customers by providing a seamless digital platform to assess the viability of transitioning to a CUPRA electric vehicle or e-HYBRID. As EV adoption accelerates, many users struggle with understanding financial benefits, range capabilities, and charging infrastructure. The challenge was to translate CUPRA’s corporate identity into an intuitive, high-performance digital experience while delivering meaningful insights that simplify the decision-making process.