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Manufacturing
B2B
Adding Delight & Playfulness
Designed to stop the scroll and spark emotional connection, a family of plush toy characters was crafted to showcase Wahtech’s branding and product excellence. AI-generated with DALL·E, they bring timeless charm and authenticity, strategically integrated into hero visuals and interactive emoji to captivate users in those critical first 8 seconds before they bounce.
Approach
Achieved through three steps to create realistic, consistent, and engaging characters:
Step 1: Surface Realism Textures and materials were carefully considered to ensure a tangible, high-quality feel – from natural knitted fabrics to embroidered details.
Step 2: Scene Control Prompts were crafted to control the overall scene, composition, and styling, ensuring visual consistency and a professional product photography aesthetic.
Step 3: Emotional Depth Subtle emotional cues were embedded within expressions and poses to build warmth and connection, transforming the dolls into characters buyers can resonate with.
Prompt used
A collection of classic and elegant animal plush toys designed for children under 8, inspired by timeless Peter Rabbit illustrations. Includes a bunny wearing striped dungarees, a bunny wearing a pale dress, a fox in a blue tailored coat, a white duck with yellow beak and feet, and a mallard duck with green head. Photographed together in a cosy, light-filled cottage setting with wooden table, wicker basket, and soft neutral background. Natural textures, realistic knitted fabric, button details, high-resolution product photography.”
Refine
After generating multiple variations, I identified the image that most closely captured the vision for this project. To refine it further, I prompted ChatGPT to produce a detailed JSON breakdown of the selected image. This structured approach allowed me to guide precise adjustments to composition, colour harmony, and styling. By iterating through these refinements, I ensured the final output achieved the exact aesthetic and emotional quality I envisioned.
